Triathlon surely is on the rise in Israel and the 2023 triathlon calendar shows some 16 events all over the country, consisting of two full distance events, 4 half distance events and some 10 Olympic and shorter distance events. The triathlon population is estimated at approximately 15,000 and is growing in line with the expansion of events offered.

In comes Adi Levi, an active triathlete himself and owner of Club226. Adi has completed 8 full distance triathlon and many other sport events and we can say, he is addicted to triathlon. In 2013 Adi started Club226, a center for triathlon and sports products with a mission to bring to Israel the best and highest quality triathlon products in the world at fair prices. Club226 distributes apparel brands Fusion from Denmark and Zoot from the USA and operates a retail store in its company head quarter based in Lehavim.

Adi Levi about the partnership with Kú “We studied the most aerodynamic bikes in the marketplace and found Kú Cycle to be leading the competition with a radical design made by an F1 engineer with a crazy passion for bikes. Equally important to make our decision to market the Kú Cycle TF1 in Israel is that we realised the perfect solution is to fit the bike to the rider (and not the other way around) and then build the frame rider-specific, based on the rider’s bike fit measurements. We are proud to introduce this exciting brand to our country!”.

 Kú Cycle CEO Alex Bok about the collaboration with Club226 “Adi has a vast business experience from various tech start-ups to now running a successful triathlon distribution company in Israel. His passion for the sport is clearly demonstrated in his active involvement in the events, his technical product knowhow, and a deep understanding of the sports industry in Israel. Club226 has very close ties with 2 of the most experienced bike fitters in Israel and it’s Adi’s expertise and this fitter network that make him an ideal partner for Kú Cycle.”

The first Kú TF1 has already landed in Israel and will be on show this week at the ISRAMEN Expo from 25-28 January. Come watch the first TF1 and meet its designer and Kú Cycle co-founder Richard McAinsh, who will be at the Club226 EXPO booth as well. Customers can place their order from this week at Club226 and have their personalised TF1 delivered by end April 2023.  The purchase price includes a professional bike fit and tuning with a partner fitter in Israel.’