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The majority of bike fits today are still performed after the customer has already purchased their new bike, we call this a post purchase fitting service. During a traditional bike fit the contact points (saddle, handlebar and pedals of the athlete) are adjusted within the limitation of the current bike geometry.
Some 95% of all bikes sales world-wide are sold through a traditional sales model whereby the manufacturer sells their products through country distributors and within each country through retailers or bike shops. Examples of brands within the triathlon segment selling their product on this basis are Trek, Scott, Specialized, Cervelo etc.
Over the past 5 to 10 years new brands such as Canyon are exclusively using the online-direct sales model and are therefore bypassing country distributors and retailers.
At Kú Cycle we believe that in the mid to high-end segment, both these sales models miss one key point: a very experienced bike fitter should first establish the rider position independent of the bike.
So we have created an entire new sales model where our bikes will not be sold through bike shops, not through the internet and not through sales agents, sales reps or country distributors. We will work exclusively with the one and only partner where we believe our bikes should be sold: the Kú authorised bike fitter!
Bike fitting has to become a pre-purchase service.
Kú cycle repositions bike fitting from a post-purchase service to a pre-purchase service
The majority of bike fits performed today are a post purchase service. During the fit, the contact points (saddle, handlebar and pedals of the athlete) are adjusted within the limitation of the current bike geometry. We believe a new trend is evolving where the bike fitter should first establish the rider position independent of the bike.
The bike-fit has now become a pre-purchase service.
In a fully athlete centric approach a bike would match the contact points of a correctly fitted athlete where the bike fitter is balancing the biomechanics and performance benefits such as aerodynamics, bike handling and performance stability. If the bike fitter could establish the position of the rider independently of the bike, then the fitter could raise the athlete performance to a whole new level.
Once a rider specific frameset development and production process is adopted, a built to order business model must be adopted as well. This demands a production approach where products are not built until a confirmed customer order for a bike frame is received. The athlete in partnership with their bike fitter determine the exact sizing of the bike, which is the starting point for the bike manufacturing company.
Product personalisation or product customisation is a process of delivering customised goods and services to the customers as per their needs and desire.
Customers can approach their bike fitter to determine the correct bike contacts points and the bike company can then build and personalise the paint scheme, decals and even team designs, exactly the way the customer wants.
Let’s take a look at how bike fitting takes place today. We invite you to step into our “common-sense corner” for just a minute…
Bike fitting today
Modern bike fits are about adjusting the contact points such as the saddle, handlebar and pedals of the athlete, but within the significant limitation of the current bike geometry. The bike fitter simply can’t change the frame size or geometry of a bike.
At Kú Cycle we believe it’s time for a drastic change!
Bike fitting tomorrow
In a fully athlete centric approach the bike fitter is balancing the rider’s biomechanics and performance benefits such as aerodynamics, bike handling and performance stability, without any limitation of a bike frame or certain geometry. In other words; an optimal fitted athlete will deliver a set of contact points in space.
In space? Yes, if a bike fitter could establish the position of a rider independently of the bike, then the fitter could raise the athlete performance to a whole new level. The critical performance parameter will be the interface between the rider and the bike and hence the rider position should be established first and then the bike selection or frame build can be completed.
This has nothing to do with Kú Cycle or any other bike brand for that matter, this is about the simple principle of positioning the rider independently of the bike.
Kú Cycle fit
Customers will be professionally measured through a world-wide network of Kú authorised fitters. These fitters will establish a perfect balance between the rider’s biomechanics, aerodynamics, bike handling and performance stability. The fitter will measure and prescribe requirements such as:
– Arm rest stack and reach
– Saddle rail height
– Customer’s body measurements
– Wheelbase length
This fitter prescription will be sent to Kú Cycle where we will build the rider specific frame. Upon completion, the fitter will receive this frame and make some final component adjustments and performance optimisation.
The result is a perfect fit of body and machine delivering proven athlete performance improvements to you.
Kú Cycle provides great responsibility to its authorised fitters which can be described as a mutually dependent collaboration between a manufacturer and a market service provider. Likewise, the bike fitter places great trust in Kú Cycle to build a quality product for each and every customer.
Kú Cycle therefore spends a lot of time connecting, researching, selecting, qualifying and authorising new Kú fitters. The quantity of fitters we work with is way less important than the quality of the fitters we do partner with. We decline a rather high percentage of fitters applying at Kú Cycle as the demands placed on the fitter’s experience is high.
In return to our high expectations of fitters, we guarantee each fitter a long-term collaboration and very few fitters appointed in one country. Fitters will experience an increased reputation and will be part of a Kú inspired knowledge-based ecosystem. Top of the list however is to simply become a better fitter and have more satisfied customers.
Our mission together with our Kú authorised fitters is to design bikes and performance solutions that will change the sport forever.
Consumers have gotten used to custom apparel, but now it’s time to help your customer to design their own bike or their team bike with their favourite colors and logos.
Individuality is cool and adds a very personal touch to a bike and Kú Cycle takes personalisation to a whole new level with first of all a rider specific frameset, secondly a personal paint scheme and to finish it off, even providing your customer the option to personalise the logo decals. At the same time, due to our innovative built to order process, we make it even more affordable than ever before.
Let your your customer’s imagination go wild and we are always there for a personal chat about your customer’s design or provide you some inspiration.
This paint scheme is included in our retail price and allows you to work with 2 base colours for the frameset and a choice of 3 logo decal color schemes.
This is the ideal paint scheme for teams (at an additional fee) where we allow 3 to 4 base colours for your frameset and complete free choice of logo decals.
Transistorstraat 151
1322 CN Almere
The Netherlands
KvK-nummer: 74978454
VAT: NL860095629B01
Email: info@ku-cycle.com
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