The majority of bike ﬁts today are still performed after the customer has already purchased their new bike, we call this a post purchase ﬁtting service. During a traditional bike ﬁt the contact points (saddle, handlebar and pedals of the athlete) are adjusted within the limitation of the current bike geometry.
Some 95% of all bikes sales world-wide are sold through a traditional sales model whereby the manufacturer sells their products through country distributors and within each country through retailers or bike shops. Examples of brands within the triathlon segment selling their product on this basis are Trek, Scott, Specialized, Cervelo etc.
Over the past 5 to 10 years new brands such as Canyon are exclusively using the online-direct sales model and are therefore bypassing country distributors and retailers.
At Kú Cycle we believe that in the mid to high-end segment, both these sales models miss one key point: a very experienced bike ﬁtter should ﬁrst establish the rider position independent of the bike.
So we have created an entire new sales model where our bikes will not be sold through bike shops, not through the internet and not through sales agents, sales reps or country distributors. We will work exclusively with the one and only partner where we believe our bikes should be sold: the Kú authorised bike ﬁtter!
Bike ﬁtting has to become a pre-purchase service.
Kú cycle repositions bike fitting from a post-purchase service to a pre-purchase service
Let’s take a look at how bike ﬁtting takes place today. We invite you to step into our “common-sense corner” for just a minute…
Bike ﬁtting today
Modern bike ﬁts are about adjusting the contact points such as the saddle, handlebar and pedals of the athlete, but within the signiﬁcant limitation of the current bike geometry. The bike ﬁtter simply can’t change the frame size or geometry of a bike.
At Kú Cycle we believe it’s time for a drastic change!
Bike ﬁtting tomorrow
In a fully athlete centric approach the bike ﬁtter is balancing the rider’s biomechanics and performance beneﬁts such as aerodynamics, bike handling and performance stability, without any limitation of a bike frame or certain geometry. In other words; an optimal ﬁtted athlete will deliver a set of contact points in space.
In space? Yes, if a bike ﬁtter could establish the position of a rider independently of the bike, then the ﬁtter could raise the athlete performance to a whole new level. The critical performance parameter will be the interface between the rider and the bike and hence the rider position should be established ﬁrst and then the bike selection or frame build can be completed.
This has nothing to do with Kú Cycle or any other bike brand for that matter, this is about the simple principle of positioning the rider independently of the bike.
Kú Cycle ﬁt
Customers will be professionally measured through a world-wide network of Kú authorised ﬁtters. These ﬁtters will establish a perfect balance between the rider’s biomechanics, aerodynamics, bike handling and performance stability. The ﬁtter will measure and prescribe requirements such as:
– Arm rest stack and reach
– Saddle rail height
– Customer’s body measurements
– Wheelbase length
This ﬁtter prescription will be sent to Kú Cycle where we will build the rider speciﬁc frame. Upon completion, the ﬁtter will receive this frame and make some ﬁnal component adjustments and performance optimisation.
The result is a perfect ﬁt of body and machine delivering proven athlete performance improvements to you.
Kú Cycle provides great responsibility to its authorised ﬁtters which can be described as a mutually dependent collaboration between a manufacturer and a market service provider. Likewise, the bike ﬁtter places great trust in Kú Cycle to build a quality product for each and every customer.
Kú Cycle therefore spends a lot of time connecting, researching, selecting, qualifying and authorising new Kú ﬁtters. The quantity of ﬁtters we work with is way less important than the quality of the ﬁtters we do partner with. We decline a rather high percentage of ﬁtters applying at Kú Cycle as the demands placed on the ﬁtter’s experience is high.
In return to our high expectations of ﬁtters, we guarantee each ﬁtter a long-term collaboration and very few ﬁtters appointed in one country. Fitters will experience an increased reputation and will be part of a Kú inspired knowledge-based ecosystem. Top of the list however is to simply become a better ﬁtter and have more satisﬁed customers.
Our mission together with our Kú authorised ﬁtters is to design bikes and performance solutions that will change the sport forever.
Consumers have gotten used to custom apparel, but now it’s time to help your customer to design their own bike or their team bike with their favourite colors and logos.
Individuality is cool and adds a very personal touch to a bike and Kú Cycle takes personalisation to a whole new level with ﬁrst of all a rider speciﬁc frameset, secondly a personal paint scheme and to ﬁnish it oﬀ, even providing your customer the option to personalise the logo decals. At the same time, due to our innovative built to order process, we make it even more aﬀordable than ever before.
Let your your customer’s imagination go wild and we are always there for a personal chat about your customer’s design or provide you some inspiration.
This paint scheme is included in our retail price and allows you to work with 2 base colours for the frameset and a choice of 3 logo decal color schemes.
This is the ideal paint scheme for teams (at an additional fee) where we allow 3 to 4 base colours for your frameset and complete free choice of logo decals.
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