Triathlon was invented in the early 1970s by the San Diego Track Club in the USA as an alternative workout to the rigours of track training. The club’s first event consisted of a 10km run, an 8km bike ride and a 500m swim. The first IRONMAN triathlon was held in 1978 Honolulu, Hawaii until 1980. In 1981, the competition was moved to the less urbanized Big Island by Valerie Silk. With this relatively young sport starting in the USA, today the USA represents by far the biggest triathlon population in the world with close to 600,000 active triathletes or around 25% of the global triathlon population.

Without any official Kú authorised fitters announced until today, we did already sell quite a few Kú TF1 bikes to consumers in the USA. We received a genuine interest from US triathletes in our products based on the TF1’s advanced aerodynamics, the built-to-order process (based on pre-purchase bike fit) and last but not least, the very personal interaction between the customer and the Kú company owners.

Industry veteran Dan Empfield of the leading online triathlon website www.slowtwitch.com published various articles about Kú Cycle, starting in October 2022 with the article titled “Strangely looking triathlon bikes”, More recently in April 2023, Empfield published the article “Kú Cycle is rewriting bike design and the pathways to purchase”. In this last article Empfield concludes “I find this bike compelling for two reasons: It’s the best example to date that I’ve found of a tri bike brand taking advantage of disc brakes; and it’s the first brand to wrap its arms around the bike fitter community in a big way. Any enterprising bike industry executive should take note of this.” Empfield continues “there are some really good fitters all over Europe husbanding the Kú purchase process (this bike brand is from the Netherlands), and the U.S. fitter network is just now getting built out.”